Roll-Mi Grand Opening

“PRESS CONFERENCE OF ROLL-MI GRAND OPENING 2024”
  • Launch of New Product “Roll-Mi” – Baked Rice Snacks, Delicious and Healthy, No Frying Needed, Ready to Capture the Thai Snack Market
  • Want Want Corporation (Thailand) is accelerating its strategy to fully enter the Thai snack market by hosting WANT WANT OPEN HOUSE 2024, titled “Press Conference of Roll-Mi Grand Opening 2024”, to officially launch the new product “Roll-Mi” — a crispy baked rice snack that combines delicious taste and health benefits in one.
  • This product launch reinforces the company’s mission to develop innovative products that are not only tasty but also good for health, aligned with the lifestyle of modern consumers, while maintaining the brand’s original values.
  • Want Want sees growth opportunities in Thailand’s snack market, particularly for high-quality, health-conscious snacks. The company is committed to offering products that deliver on taste, quality, and lifestyle, using an integrated marketing strategy across both online and offline channels to increase brand awareness and consumer engagement.

Key strategies driving brand growth include:

  • Lifestyle and Emotional Marketing: Communicating the brand through consumers’ lifestyles and emotions
  • Experiential Marketing: Creating direct experiences through various campaigns and events in both real and digital worlds

Both strategies support WANT WANT’s market positioning as “Your Everyday Snack and Beverage Companion — Delicious Anytime, Anywhere.”