Company Identity

Want Want Thailand Officially registered as Want Want Corporation (Thailand) Co., Ltd.,
It is a subsidiary of Want Want Group, One of Asia’s leading food and beverage enterprises headquartered in Shanghai, China, and publicly listed on the Hong Kong Stock Exchange (HKEX:0151)

Want Want Thailand Officially registered as Want Want Corporation (Thailand) Co., Ltd., It is a subsidiary of Want Want Group, One of Asia’s leading food and beverage enterprises headquartered in Shanghai, China, and publicly listed on the Hong Kong Stock Exchange (HKEX:0151)

Vision

To enrich the lives of Thai consumers with joy, quality, and innovation, in full alignment with Want Want Group’s global vision of heartfelt excellence and sustainable growth.

Mission

To deliver high-quality, innovative and enjoyable snacks and beverages that resonate with Thai consumers, while upholding Want Want Group’s commitment to sincerity, excellence and sustainable growth.

Nature of Business

Want Want Thailand is responsible for the importation, distribution, and brand stewardship of Want Want products in the Thai market. Our operations are guided by the Group’s values of sincerity, innovation, product quality, and consumer satisfaction. We work closely with authorized distributors and wholesalers, aiming to introduce and grow Want Want’s brand presence across Thailand while maintaining the Group’s high standards.

Product Scope

Want Want Thailand currently focused on distributing a selected range of snack products and beverages under the Want Want brand, primarily through business-to-business (B2B) channels. Products are available nationwide via our official distribution partners.
We continue to explore opportunities to expand into direct-to-consumer (B2C) channels in the future with Want Want Group’s strategic growth plans.

Organizational Culture

At Want Want Thailand, our organizational culture reflects the spirit of Want Want Group, built on unity, resilience, and people-oriented thinking, while embracing the strengths of the Thai working style: respectful collaboration, adaptability, and long-term relationships.
We believe our culture is the engine of sustainable performance. It is shaped by the following principles.

People-Centered Growth

We believe people are the heart of the organization. We create a respectful and supportive environment that values employee well-being, continuous learning, and personal responsibility.

Discipline with Flexibility

Guided by Want Want Group’s global framework, we work with professionalism and operational discipline, while adapting with agility to the needs of the Thai market.

Communication & Humility

We encourage open, humble, and constructive communication. Listening, learning, and team-based decision-making are key to how we grow together.

Resilience & Ownership

We foster a culture where challenges are embraced, not feared. Each team member is empowered to take ownership, solve problems, and push forward with confidence.

Unity and Team Spirit

Rooted in Want Want’s core value of “Unity”, we believe strong collaboration leads to shared success, across functions, levels, and regions.

Core Values

At Want Want Thailand, our operations are guided by the core values of People-Oriented, Self-Confidence, and Unity, reflecting the foundational principles of Want Want Group. These values shape our commitment to excellence, collaboration, and innovation in the Thai market.

People-Oriented

We prioritize the well-being and development of our employees, partners, and customers.
By fostering a supportive and respectful environment, we aim to build lasting relationships that contribute to mutual growth and success.

Self-Confidence

We encourage a culture of confidence and preparedness, empowering our team to take imitative and embrace challenges. This self-assurance drives our pursuit of innovation and excellence in all aspects of our business.

Unity

Collaboration and teamwork are at the heart of our operations.
By uniting our efforts, we strive to achieve common goals and deliver value to our stakeholders,
reflecting the collective spirit of Want Want Group.