Mr. Tsai Eng-Meng,
Chairman, Want Want Group
At Want Want Thailand, we wholeheartedly embrace this philosophy. Our team is united by shared values of People-Oriented, Self-Confidence, and Unity, which guide our daily operations and long-term vision. We are committed to fostering a supportive and collaborative environment where every member feels valued and empowered. By nurturing our talents and working together high-quality, innovate, and enjoyable products that bring joy to Thai consumers. As we continue to grow and serve the Thai market, we remain dedicated to upholding the principles set forth by Want Want Group, ensuring that our organization not only achieves business success but also contributes positively to the lives of our employees, customers, and the broader community.
Want Want Group was established in 1962 in Taiwan and introduced the Want Want brand in 1983. Since expanding into China in the early 1990s, the Group has grown into one of Asia’s most recognized food and beverage companies, operating over 100 manufacturing sites and distributing to more than 60 countries.
Want Want Thailand was founded to represent the Group in the Thai market. Our operations focus on the importation, distribution, and brand stewardship of select Want Want-branded snack products and beverages via business-to-business (B2B) channels through authorized distributors and wholesales. As part of the Group’s long-term vision, we are also exploring direct-to-consumer (B2C) strategies and evaluating the potential for future manufacturing capabilities in Thailand. Guided by Want Want’s global values, People-Oriented, Self- Confidence, and Unity, we are committed to delivering high-quality, innovative and joyful experiences to Thai consumers.
Hot-Kid’s round head signifies having a healthy working relationship. We believe excellent employer to employee cohesion fosters long-lasting harmony and progress. Equally as important is a strong management cadre, Hot-Kid’s elegant hair symbolizes our eagerness to embrace new talents because WANT WANT deeply value relationships and talents.
Like our CEO’s words: WANT WANT cherishes talents, the company is like a big family. We gather, we get work done, we cherish this family.
Hot-Kid’s right arm signifies a helping hand. Want Want employees do not only work vigorously, but also loves to give support to fellow employees. Striving to become number one in China has always been the company’s top priority. Want Want believes that if we are united with people of common aspirations, we will unquestionably achieve our dream.
The Hot Kid boy spreads his arms wide, meaning a call for gathering. People with fate gather together, on the path of career development for a common goal, together creating dragons that fly high and far, dragons gathered in this big family, will create giant dragons all over the world.
The Hot Kid’s sleeves and pants were rolled up, showing his commitment and dedication to a new career that had never existed before. We are determined to become the dragon of the world, and every year there will be a new career, so to build a new career, everyone must put in their best effort to complete the tasks assigned by the company.
Hot Kid always has a smile on his lips, showing his full confidence. Just like your confidence comes from your thorough preparation, when you are confident, you will definitely smile brightly. Confidence is the first foundation for us to start working. The smiling mouth has a heart-shaped tongue, representing a sincere heart: obeying and respecting superiors, caring for subordinates, being sincere with customers, like that the work will definitely go smoothly, the double-edged sword – work less and get more.
Hot Kid spreads his arms wide in a hug, here the left hand represents great unity. If the strategy is right, unity will create a bright future; even if the strategy fails, but thanks to unity, the loss will be minimized. In a big family, we must be of one mind, united and hold hands.
The boy Want Want’s eyes looked up, showing that the business must have a long-term vision and do business properly. Profit is the lifeblood of maintaining the business. Doing business properly and holding the profit in hand completely depends on everyone’s sharp eyes, being able to see opportunities, prevent risks, and avoid having to pay compensation after an incident occurs. Only then will the company definitely have high profits, and the employees will also share the results together.
Hot Kid’s feet are not wearing sandals, standing firmly on the ground, showing the spirit of doing things thoroughly. If a business wants to receive support and affirmation from society, it must work carefully and seriously. Just like the same principle, each of us, regardless of whether we work or are people, must work thoroughly, only then will we receive respect and support from everyone. Therefore, the company will certainly prosper, and everyone will naturally prosper.
